Karmarama | Agency Profile, Contacts, AOR, Client Relationships
Service: creative, direct
|Main Telephone||020 3301 2000|
Sample of Associated Brands
|Mark R.||Chief Strategy Officer - Data & Insight||London|
|Adam K.||Exeutive Creative Director||London|
|Paul Z.||Creative Director||London|
|Laila M.||Art Director||London|
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Campaign Imminent: Unibet taps Karmarama, still searching for new CMO
Subject: Digital, Sponsorship, Online, TV, Gaming, Video, Affiliate.
Company: Unibet, one of the largest listed gambling operators in the European market and provides services in 21 languages.
Opportunity: Appointed losing a 10-year company veteran and CMO Nils Andén to CurrencyFair.com in late March. So, agencies should keep an eye on digital, PR and media openings in the future.
Sellers – take note that digital display activity increased 15x last year over 2014 and marketing spend is poised to increase further. As such, reach out to secure sponsorship and digital, media, CRM and e-commerce related deals, as Unibet seeks to gain a firm foothold in the UK market. Those with an emphasis on a male audience, particularly sports and news sellers, will have an advantage. Focus on bigger summer spending campaigns. Goodstuff handles media.
Incumbent: DDB International previously held the account and was involved in the pitching process. KBS Albion also used to create UK ads for the company.
The following was origionally published on 24 Mar
Media Spend: Spent £1.2m in 2014 spend, which was 54% higher than 2014.
Digital Breakdown: In the last 12 months, Unibet has run 2,246 standard display ads with 366 publishers, 96% of them running site direct versus programmatic. This was in addition to 19 high impact ads and seven video ads. Top ad destinations included neolive.net, zerozero.pt and krepsinis.net.
Expansion: Stan James Group last year, not including the UK shops business.
Competition: Possible competition includes Ladbrokes.
4th Floor Imperial House, 15 Kingsway, London, WC2B 6UN
Mr. Mark Armitage
Global Marketing Manager
Mr. Manuel Stan
Head of Digital Marketing