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Blue 449 | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated media

Main Telephone 020 7447 7500
Main Fax Not Applicable
Primary Address
Middlesex House
34 - 42 Cleveland Street
London, London W1T 4JE

Blue 449 Contacts

Contacts (5/33)
Name Title City
Simon D. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7447 7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Middlesex House
34 - 42 Cleveland Street
London, London

Lindsay T. Managing Partner & Managing Director - Blue 449 Luxe London
Jon H. Managing Partner London
Lizzie A. Business Director London
Suzy C. Group Account Director London

Client Relationships

Brand Service From To Media Spend
**** Media Buying, Media Planning 2016 present ********
**** ***** - ****** **** Media Buying, Media Planning, Multicultural 2016 present *****
**** ***** - *** ***** Media Buying, Media Planning 2016 present *
**** ***** - **** ********* Media Buying, Media Planning 2016 present *
**** ***** - ***** *** Media Buying, Media Planning 2016 present *

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Njoy e-cigarettes grows UK business with Tesco, Booker, Harrods and more listings

<img style="float: right; margin: 5px;" title="n" src="" alt="NHS" width="300" height="171" /><span style="font-family: verdana,geneva;">Njoy, one of the largest U.S. players in the fast-growing e-cigarette market, has established business a number of business relationships in addition to its distribution deal with Sainsbury as it continues its premier and rapid growth in the UK market. </span><br /><br /><span style="font-family: verdana,geneva;">The newest listings for the brand include Tesco Express, McColl’s, Budgens, Londis, Esso and Premier stores, in addition to independent wholesalers Booker and Bestway and upmarket stores Harrods and Selfridges.</span><br /><br /><span style="font-family: verdana,geneva;">“Our goal at Njoy is simple, we want to make cigarettes entirely obsolete,” said Njoy Global Chief Marketing Officer Geoff Vuleta. “While other e-cigarette brands have focussed their advertising on salacious or shocking content, or have promoted continued dual use of electronic cigarettes with combustion cigarettes, we think it’s important for the product category to demonstrate the value of e-cigarettes as an alternative to tobacco for existing adult smokers.”</span><br /><br /><span style="font-family: verdana,geneva;">This marketing effort follows a Boxing Day launch of a TV advert encouraging Brits to quit smoking.</span><br /><br /><span style="font-family: verdana,geneva;">E-cigs have primarily been sold online in the UK, but Nielsen estimates that the UK’s e-cig retail market in 2012 was worth £23.9 million. Late last year, the company appointed Walker Media to handle its UK media planning and buying account. </span><hr /><span style="font-family: verdana,geneva;"><strong>Njoy </strong>(<a href="" target="_blank">web</a>)<strong><br /></strong>020 3289 6569 <br /><a href=""></a><br /><strong><br />Roy Anise</strong></span><br /><span style="font-family: verdana,geneva;">Executive Vice President</span><br /><span style="font-family: verdana,geneva;"><a href=""></a>   </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Bob Ekberg</strong></span><br /><span style="font-family: verdana,geneva;">Vice President – International</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /><span style="font-family: verdana,geneva;">  </span><br /><span style="font-family: verdana,geneva;"><strong>Roger Harrison</strong></span><br /><span style="font-family: verdana,geneva;">International Marketing Director</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><hr /><span style="font-family: verdana,geneva;"><strong>Walker Media</strong></span><br /><span style="font-family: verdana,geneva;">Middlesex House</span><br /><span style="font-family: verdana,geneva;">34 - 42 Cleveland Street</span><br /><span style="font-family: verdana,geneva;">W1T 4JE</span><br /><span style="font-family: verdana,geneva;">020 7447 7500</span><br /><br /><span style="font-family: verdana,geneva;"><strong>Nicki Hare</strong></span><br /><span style="font-family: verdana,geneva;">Managing Partner</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Katharine Boxall</strong></span><br /><span style="font-family: verdana,geneva;">Group Account Director </span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span>