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All Response Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning, response analysis

Main Telephone 020 7017 1450
Main Fax 020 7017 1451
Primary Address
Sutton Yard
65 Goswell Road
London, London EC1V 7EN
England

All Response Media Contacts

Contacts (5/14)
Name Title City
Andy S. Owner & Chief Executive London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7017 1450
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Sutton Yard
65 Goswell Road
London, London
EC1V 7EN
England

Ed F. Planning Director London
Aldona C. Director London
Tim C. Finance Director London
Maria Y. Group Account Director London

Client Relationships


Brand Service From To Media Spend
************* Media Buying, Media Planning 2013 present *
******* - **** *** Media Buying, Media Planning unknown present *******
******** Digital 2015 present ********
******* Media Buying, Media Planning 2016 present *
*** *** - **** *** media buying & planning 1997 present *******

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WinmoEdge

Campaign Imminent: MADE.COM taps Fabula for brand strategy ahead of H2 TV, digital push


Subject: Digital, Online, Social, TV, H2.

CompanyMADE.COM is an online designer furniture retailer based in London, England.

Opportunity: Hired  as creative AOR after promoting Annabel Kilner from country manager to commercial director in January. Last year, the retailer saw a 50% growth rate and now wants to create a new strategic brand positioning.

Sellers should look for imminent H2 spending and campaigns globally as the retailer hopes to expand its presence in the UK, Europe and the US. All Response Media handles media planning and buying. 

Additional Information

Incumbent: Albion handled creative.

Media Spend: Spends in outdoor, print, TV, digital and social.

Digital Breakdown: Moat reports that the furniture brand has run 35 standard ads with 623 publishers in the last year. Of those, 7% were published site-direct. Top destinations included housebeautiful.com, goodhousekeeping.com and preloved.co.uk. 

In comparison, the brand ran 184 standard display ads with 1,270 publishers the prior year. Of those, less than one per cent were published site-direct. Top destinations here bhg.com, traditionalhome.com and veranda.com. 

Target Audience: Co-Founder Ning Li recently said the retailer was targeting "increasingly globalised population. People who shop on MADE.COM are urban, affluent professionals who use iPhones, go to Starbucks, Zara, use Facebook and so on. Taste and cultural behaviour are getting more similar across countries."

Competitors: Startups in Europe are popping up everywhere as the online home furnishings and homeware market sees increasing demand and is experiencing incredible growth. 

MADE.COM
100 Charing Cross Road, London, WC2H 0JG 03442 571 888

Ms Andrea Moore
Marketing Director
andrea.moore@made.com

Ms Annabel Kilner
Commercial Director
annabel.kilner@made.com