Driven | Agency Profile, Contacts, AOR, Client Relationships
Service: creative, advertising
|Main Telephone||01625 524 240|
|Nick B.||Managing Partner & New Business Director||Cheshire|
Sample of Associated Brands
|Neil G.||Client Services Partner & New Business Director||Cheshire|
|Graham D.||Client Services Partner & New Business Director||Cheshire|
|Chris L.||Creative Partner||Cheshire|
|Kyna G.||Deputy Creative Director||Cheshire|
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Teen Engagement Opps: Former On the Brink account Vimto rolls out campaign
Subject: OOH, Digital, Online, Social, Cinema, VOD, Teen Engagement.
Company: Nichols Plc, owner of Vimto, Panda Drinks, Feel Good Drinks and Levi Roots.
Opportunity: The former MEC Manchester.
Sellers can still jump on some planned activity in July as the brand has shifted its entire TV budget to online with a big investment in Snapchat that targets teens. Keep in mind the company’s main ad spending period is in Q2 and Q3.
Agencies – although this account has expired off of the VAI, we encourage you to go after Panda Drinks and Levi Roots partnerships, which may consider agencies outside its two core relationships.
Media Spend: Spends mostly in TV, radio and outdoor.
Target Audience: Panda Drinks targets “pragmatic mums” of 4-8 year-olds. Levi Roots targets 10+ adventurous kids. Vimto targets families and teens.
3 Woodlands Park Ashton Road Newton-le-Willows, Merseyside WA12 0HH England, 01925 222 222
Ms Vicky Marsden
Senior Brand Manager