Top Advertisers Planning for Big H2 Marketing Push

Top Advertisers Planning for Big H2 Marketing Push

Looking for timely opportunities to tap into 2016 marketing spend? Several major UK brands are gearing up substantial H2 advertising efforts and Winmo’s in-house prospecting publication, DailyVista, has the scoop on who’s spending what, when.

While Winmo and DailyVista subscribers typically have exclusive access to opportunities such as these, we’ve decided to spread the wealth. Here’s a sneak peak of top advertisers planning to captivate millennials, luxury travellers, job seekers, concert goers and even fitness lovers this Q3-Q4:

Top Advertisers Planning for Big H2 Marketing Push

  1. Carnival

Having consolidated UK and North America media with Omnicom’s PHD, we’ve marked Carnival’s status on the Vulnerable Accounts Index, which tracks the likelihood of new agencies being hired, as “Review Imminent.” Market strategy and spending are sure to change with more emphasis on Q3 than ever before, along with peak periods Q4 and Q1 rapidly approaching. ATL sellers should contact within the next two months, while digital agency readers should contact immediately to be included in the search for additional outside sources.

Winmo Contacts for Carnival: CEO, Carnival UK; Marketing Director, Carnival UK & Ireland

 

  1. Asics

Following a restructure last year, the fitness brand consolidated global media with Omnicom’s OMD. Print, outdoor, social and events are channels typically used. The agency’s staff hasn’t transitioned to Asics yet but sellers should start engaging decision makers in preparation for 2017. Entertainment and sports-focused readers should keep watch for trends and note the company’s shift from TV to more digital.

Winmo Contacts for Asics: Asics Managing Director, UK & Ireland; Asics Marketing Manager, UK & Ireland

 

  1. Monster UK

Beginning now and continuing through H2, Monster will strategically increase brand presence in Europe. Mcgarrybowen was appointed earlier this year to handle creative across digital, radio, social, print and TV and recently targeted millennial job seekers. Careers, news and arts and entertainment sellers in digital should go after revenue tied to this millennial push and online focus. Looking to increase value for both job candidates and employers, Monster has more than tripled its display advertising this past year.

Winmo Contacts for Monster UK: Monster Managing Director, UK & Ireland; European Director, Consumer Marketing

 

  1. StubHub

StubHub launched a new global brand identity campaign in an effort to modernize and rival competitors, after naming Goodby Silverstein & Partners as global AOR. Online ticket sellers are the top destination for sports, entertainment, music and events, so relevant sellers should contact immediately. Those in digital, TV and print focused on millennials will have the advantage. Digital and media agencies should also reach out now to see if there is still time for outside resources.

Winmo Contacts for StubHub: StubHub International Marketing Manager; Senior Partnerships Activation Manager

 

  1. Fitbit

The UK leads Fitbit’s EU market by 54%, and will now increase marketing and regional growth. H2 of this year will see similar spending to 2015, and sellers should contact immediately to benefit from revenue tied to events/sponsorships along with digital. The momentum for Christmas is building for the wearables brand and Fitbit will continue to market and deliver growth, compared to rivals.


Interested in reaching media, marketing and agency decision-makers for these and other top UK brands? Request a trial of Winmo, voted the most up-to-date database of advertisers, agencies, and decision-makers who control the purse strings.

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  • author's avatar

    By: Natalie Hogg

    Natalie is UK Editor & New Business Analyst for DailyVista at List Partners Inc.

  • author's avatar

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