[FREE EBOOK] How to Get Sponsorship for Your Event

Most events, from Glastonbury to your local primary school jumble sale, rely on sponsorship to take care of their costs. Sponsorship is the simple exchange of access to your audience for some investment of goods, services or cash — and for event organisers, finding and securing corporate sponsors is the most important work event managers do. From conferences to music festivals to sports teams, corporate sponsorship by brands is a great two-way-street for promotion and advertising. DOWNLOAD YOUR FREE EBOOK If you’re not sure how to find sponsors, or how to get them on board once you know who you want to partner with, our free guide will take you through the process from end-to-end. If you’re more experienced, you can feel free to dip into it and read up on things you may have forgotten. Either way, we hope you enjoy reading and...

Higher Education Opportunities Study Guide

Sit up straight and pay attention because there will be a test on this later. Since the first deadline for UCAS applications was last week, we thought now would be a good time to direct your attention to some opportunities that involve institutions of higher education. Consider this the York Notes version. University of Bath – PR Services | PR Agencies | Sponsorship https://dv.thelistonline.co.uk/hubnews/articles/26815 The University of Bath’s Sports Training Village hosts the British Modern Pentathlon Championships in 2017, though the venue has been the home of British Olympians for almost 20 years. The school has put work out for tender among public relations agencies and consultants to represent the University of Bath’s Department of Sports Development and Recreation, along with the Sports Training Village and the “TeamBath” brand, from summer 2017 to summer 2020. So whether you pronounce it to rhyme with “Kath” or you pronounce it wrong, you have until 2nd February to get your paperwork in order. Deadline: 2nd February University of Huddersfield – Media | Advertising | OOH | Broadcast https://dv.thelistonline.co.uk/hubnews/articles/26830 The Times’ named the University of Huddersfield Higher Education University of the Year in 2013, and in 2015 Prince Andrew became Chancellor. Now the West Yorkshire university is looking for an agency to handle its out of home advertising—on public transport vehicles and in stations and stops, along with roadside and social areas—and radio and broadcast advertising for the next three years. Deadline: 6th February University of Warwick – Creative | Design | Agency https://dv.thelistonline.co.uk/hubnews/articles/26825 The University of Warwick, best known to me as the first choice on my UCAS application which rejected me almost as soon as it...

UK Agency Awards 2016

The Emirates Stadium has seen some amazing spectacles – it’s only a month since Liverpool and Arsenal played out a thrilling 4-3 game to open the season – and last night it provided a wonderful backdrop for the UK Agency Awards. Winmo was the presenting sponsor of the Most Impressive Agency Growth Award, which our own Dave Currie handed out at the end of the night (scroll to the end to see who won it). Here’s the full rundown of the winners and the agencies who earned commendations. Heartfelt congratulations to everyone whose work was up for consideration. BEST RESEARCH STUDY (FOR AGENCY PROMOTION) icuc.social & Kick It Out – Tackling Social Media Hate Crime in the English Premier League – Winner The ID Comms 2016 Global Media Transparency Report The Useful Brands Playbook by 383   BEST SOCIAL MEDIA CAMPAIGN (FOR AGENCY PROMOTION) Brainlabs – Retargeting Works – Winner   BEST SEARCH CAMPAIGN (FOR AGENCY PROMOTION) Top Line Communications – Growth Through SEO – Winner   BEST EVENT (FOR AGENCY PROMOTION) BEcause – Experiential Marketing Masterclass – Winner Canvas Conference by 383 iris – South by South East Omobono – Virtual Reality Event – The Shape of Things to Come   BEST CONTENT MARKETING (FOR AGENCY PROMOTION) BEcause Experiential Marketing & Highlight PR – Winner Cocoon – Luxury Trends Report Got A Toolkit? – A Whitepaper Spearheading Acuity’s Inbound Marketing Programme   BEST AGENCY WEBSITE Adido – Agency Website BEcause Experiential Marketing – becausexm.com Cyber-Duck – Brand and Website Evolution Greenwood Campbell – Greenwoodcampbell.Com iris – iris-Worldwide.Com – Winner   BEST AGENCY CREDENTIALS iris – The Annual Jackanory...

Time-Saving Tips for B2B Sales Prospecting

Work smarter not harder is how the saying goes, and when it comes to B2B sales prospecting this couldn’t ring more true. Time is valuable so to wasting it researching contact information or targets that don’t align with your offerings just doesn’t make sense. Your time is better spent having a great conversation or drafting the perfect proposal. How can you avoid pursuing leads that don’t go anywhere? Here are four tips I give all of my B2B sales team clients to maximise their prospecting productivity. Know Your Product, And Your Audience Knowing your product inside and out as well as establishing yourself as a market expert is going to help you define a target area of prospects based on who you will be able to help the most. The scatter approach, otherwise known as throwing everything against the wall and hoping that something sticks, is definitely the opposite of efficient B2B sales prospecting. Defining your prospect criteria and then looking for actionable insights on why and when to call will give you a leg up on the competition. Keep Your Pipeline Full of Qualified Opportunities If you know what qualities your highest-converting sales prospects share, you can use them to map out new opportunities with similar targets. A B2B sales intelligence tool like Winmo, the UK’s newest prospecting platform, is designed from the ground up with prospecting efficiency in mind. Over time, Winmo progressively maps your search history and then delivers recommendations that align with your current targets. Just as online retailers save you time by serving you relevant recommendations, Winmo understands which brands and agencies are right up your street, and points you in...

Agency Shifts: Wins, Losses & Accounts in Review

Agency changes signal a shift in thinking on the part of an advertiser, and an opening for media and marketing sales professionals who position themselves just right. To help you ride the most recent wave of key agency changes and accounts in review, we’ve rounded up ten of the UK’s most notable changes in the last month, with opportunity analysis courtesy of Winmo’s in-house prospecting publication, DailyVista.   ACCOUNTS ON THE MOVE Advertiser: Asics | Agency: OMD | Assignment: Consolidated global media DailyVista Details: After the Japan-based athletic equipment company completed an internal restructuring last year, it appears the ripple effect has expanded outward, with the brand consolidating global media duties with OMD. Seller Tip: While the Asics account team at OMD is still being staffed (Winmo users click here to follow this account), agency-focused sellers should be ready to strike. As far as targeting, take cues from the global “It’s a Big World. Go Run It” campaign recently created for Asics by Omnicom sibling 180 Amsterdam. The effort focused strongly on print, outdoor, social and events, with an emphasis on health, entertainment and sports-focused ad destinations. Asics Contacts: CEO Asics EMEA; Marketing Manager – UK & Ireland   Advertiser: The Money Shop | Agency: JAA | Assignment: Media buying & planning DailyVista Details: The Money Shop, part of DFC Global Corp, has awarded its £1.8m media account to JAA without a review. Seller Tip: Keep in mind that The Money Shop, like other DFC Global brands including PaydayUK and Express Finance, targets consumers in need of quick cash and short-term loans: young parents, baby boomers in need of funds...

How Effective is Your Sales Strategy?

When businesses experience stagnation in their sales and revenue, something that’s easy enough to avoid is often to blame: They lack a clearly defined sales strategy. Even if you have a sales strategy, how often do you revisit it? Chances are that yours could use some tweaking. To be effective, a sales strategy should outline a defined process that includes measuring and monitoring the strategy’s success. Additionally, an effective sales strategy must be used on an ongoing basis, as its benefits take time to be realized. Is your sales strategy strategic enough to help you achieve your objectives? Consider the following points and adjust yours accordingly to ensure the best return on your investments of time, money, effort and energy: Do You Serve a Defined Vertical? Your sales strategy won’t get you anywhere if it’s not being directed at a specific niche group or market. If you have products and services that appeal to many different groups, establish unique strategies for each. Sure, it takes more work, but once it’s in place, you’ll realize more benefits while expending less effort. Whether you’re targeting one group or several, create lists of prospects to include in your outreach efforts to make your strategy as actionable as possible. Have You Created a Proposal Template? It’s true that you should customize your approach for each prospect, but you still need an overarching proposal in mind and ready to go. You can then tweak it to apply to the specific prospect that you are approaching. Always work smarter–not harder–by considering the best outreach approach. If the prospect is in your network, use it to...
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