UK Agency Awards 2016

The Emirates Stadium has seen some amazing spectacles – it’s only a month since Liverpool and Arsenal played out a thrilling 4-3 game to open the season – and last night it provided a wonderful backdrop for the UK Agency Awards. Winmo was the presenting sponsor of the Most Impressive Agency Growth Award, which our own Dave Currie handed out at the end of the night (scroll to the end to see who won it). Here’s the full rundown of the winners and the agencies who earned commendations. Heartfelt congratulations to everyone whose work was up for consideration. BEST RESEARCH STUDY (FOR AGENCY PROMOTION) icuc.social & Kick It Out – Tackling Social Media Hate Crime in the English Premier League – Winner The ID Comms 2016 Global Media Transparency Report The Useful Brands Playbook by 383   BEST SOCIAL MEDIA CAMPAIGN (FOR AGENCY PROMOTION) Brainlabs – Retargeting Works – Winner   BEST SEARCH CAMPAIGN (FOR AGENCY PROMOTION) Top Line Communications – Growth Through SEO – Winner   BEST EVENT (FOR AGENCY PROMOTION) BEcause – Experiential Marketing Masterclass – Winner Canvas Conference by 383 iris – South by South East Omobono – Virtual Reality Event – The Shape of Things to Come   BEST CONTENT MARKETING (FOR AGENCY PROMOTION) BEcause Experiential Marketing & Highlight PR – Winner Cocoon – Luxury Trends Report Got A Toolkit? – A Whitepaper Spearheading Acuity’s Inbound Marketing Programme   BEST AGENCY WEBSITE Adido – Agency Website BEcause Experiential Marketing – becausexm.com Cyber-Duck – Brand and Website Evolution Greenwood Campbell – Greenwoodcampbell.Com iris – iris-Worldwide.Com – Winner   BEST AGENCY CREDENTIALS iris – The Annual Jackanory...

Top Advertisers Planning for Big H2 Marketing Push

Looking for timely opportunities to tap into 2016 marketing spend? Several major UK brands are gearing up substantial H2 advertising efforts and Winmo’s in-house prospecting publication, DailyVista, has the scoop on who’s spending what, when. While Winmo and DailyVista subscribers typically have exclusive access to opportunities such as these, we’ve decided to spread the wealth. Here’s a sneak peak of top advertisers planning to captivate millennials, luxury travellers, job seekers, concert goers and even fitness lovers this Q3-Q4: Top Advertisers Planning for Big H2 Marketing Push Carnival Having consolidated UK and North America media with Omnicom’s PHD, we’ve marked Carnival’s status on the Vulnerable Accounts Index, which tracks the likelihood of new agencies being hired, as “Review Imminent.” Market strategy and spending are sure to change with more emphasis on Q3 than ever before, along with peak periods Q4 and Q1 rapidly approaching. ATL sellers should contact within the next two months, while digital agency readers should contact immediately to be included in the search for additional outside sources. Winmo Contacts for Carnival: CEO, Carnival UK; Marketing Director, Carnival UK & Ireland …   Asics Following a restructure last year, the fitness brand consolidated global media with Omnicom’s OMD. Print, outdoor, social and events are channels typically used. The agency’s staff hasn’t transitioned to Asics yet but sellers should start engaging decision makers in preparation for 2017. Entertainment and sports-focused readers should keep watch for trends and note the company’s shift from TV to more digital. Winmo Contacts for Asics: Asics Managing Director, UK & Ireland; Asics Marketing Manager, UK & Ireland …   Monster UK Beginning now and continuing through H2, Monster will...

There’s One Thing You’re Missing For New Business…

Originally appeared on The Art of New Business There’s one thing that your new business strategy is missing, and it’s hurting you more than you know. It’s something that many of your peers are taking advantage of, you just haven’t had the opportunity to explore it for yourself, and it’s hurting your efforts in new business each day you wait. Imagine you had a way to access the knowledge and collective insights of thousands of your peers in the advertising and marketing industry… Imagine you had inside information on the product, marketing and media strategies of your most sought-after prospects, and the people who control the decisions about those strategies… Now, imagine you had a way to harness the power of this information at scale. Not on just a select few brands that you manually track in unwieldy Excel spreadsheets, but dozens of prospects – even hundreds of prospects at a time. Your peers are not just imagining these benefits; they’re achieving them, through a social experiment that began six months ago with a new business resource called Winmo. The experiment: If a social platform were provided to business development professionals who shared similar prospects, would they share exclusive account insights, strategies, contacts, rumors and tips among themselves? In short, could actionable market intelligence be part of the shareconomy? The hypothesis: It could be, and it would be, if users could share information anonymously with like-minded business development professionals who would do the same. In January, WinmoTalk was launched as a feature within the market-leading new business resource Winmo; recently voted as the most comprehensive and accurate database of...

Agency Shifts: Wins, Losses & Accounts in Review

Agency changes signal a shift in thinking on the part of an advertiser, and an opening for media and marketing sales professionals who position themselves just right. To help you ride the most recent wave of key agency changes and accounts in review, we’ve rounded up ten of the UK’s most notable changes in the last month, with opportunity analysis courtesy of Winmo’s in-house prospecting publication, DailyVista.   ACCOUNTS ON THE MOVE Advertiser: Asics | Agency: OMD | Assignment: Consolidated global media DailyVista Details: After the Japan-based athletic equipment company completed an internal restructuring last year, it appears the ripple effect has expanded outward, with the brand consolidating global media duties with OMD. Seller Tip: While the Asics account team at OMD is still being staffed (Winmo users click here to follow this account), agency-focused sellers should be ready to strike. As far as targeting, take cues from the global “It’s a Big World. Go Run It” campaign recently created for Asics by Omnicom sibling 180 Amsterdam. The effort focused strongly on print, outdoor, social and events, with an emphasis on health, entertainment and sports-focused ad destinations. Asics Contacts: CEO Asics EMEA; Marketing Manager – UK & Ireland   Advertiser: The Money Shop | Agency: JAA | Assignment: Media buying & planning DailyVista Details: The Money Shop, part of DFC Global Corp, has awarded its £1.8m media account to JAA without a review. Seller Tip: Keep in mind that The Money Shop, like other DFC Global brands including PaydayUK and Express Finance, targets consumers in need of quick cash and short-term loans: young parents, baby boomers in need of funds...

List Partners Inc. Opens Access to UK’s First Social Prospecting Network – WinmoTalk

For Immediate Release 25 April 2016 – List Partners Inc. has opened access to its anonymous new business community forum, WimoTalk, inviting media and marketing sales professionals across the U.K. to begin trading leads, contacts and insight with their peers. “The moment a user logs into WinmoTalk, they gain access to an expanded network of professionals willing to share their knowledge of Britain’s top advertising accounts,” said Dave Currie, President of List Partners Inc. In addition to connecting new business professionals, the community is backed by LPI’s internal research experts, who monitor threads for accuracy and relevance.   WinmoTalk, the first community of its kind in the United Kingdom, is an extension of LPI’s newly launched full-scale sales intelligence tool, Winmo. The broader Winmo product provides an all-in-one prospecting solution, one that empowers users to identify decision-makers and generate leads with advertisers and their agencies. An evolution of veteran platform The List Online, Winmo introduces enhanced search filters and enhanced relationship mapping to pave a clearer path to qualified marketing budgets. “Winmo is the only platform that serves sales professionals with intelligence on companies, decision-makers and why to engage them,” said Currie. “We’re empowering teams to be more strategic with their prospecting, helping them to close the sales gap to win more business.” Its feature set relies on personalisation, with custom lead recommendations and the ability to receive email alerts when profiles of interest have changes – like new personnel or agency relationships – ultimately signaling an opportune time to connect with prospects. Now, with the combined reach of Winmo, and its new business community, WinmoTalk, sales professionals in the UK...

How to Win More Business with DailyVista

Wouldn’t it be great if you were able to efficiently identify new business opportunities and begin prospecting efforts at least 3-6 months before the moment of truth? Well, with DailyVista you can. As a DailyVista subscriber, you get access to under the radar prospecting opportunities and other actionable insight that many subscribers have found to be game-changing for new business acquisition. So, whether you are a current subscriber or just interested in learning more about what it can do for you, here are five tips and tricks for getting the most out of DailyVista. 1. Differentiate Each Pitch Using Differentiated Information Allow DailyVista to help you become the authority on a prospects challenges and objectives. You’ve done the research. Differentiate yourself by speaking to specific pain points and proposing creative solutions so you won’t be swept aside as just another one of the countless sales reps trying to sell something. The likelihood of setting up a follow-up conversation from your initial intro will increase significantly. 2. Supplement Reactive Prospecting with Proactive Relationship Building Sad to say, but today’s new business opportunity has already been won. Also, where prospects spend today is not always indicative of where they will spend in the future. Unless the business has undergone rapid growth suddenly, your chance of securing dollars in the moment is low. Just like your business, prospects plan months and years ahead, so your pitch should look forward too. 3. Leverage Long-term Sales Forecasts to Maximize Prospecting Effectiveness Advertisers and marketers are always pressured to produce immediate results, but mixing in short-term and long-term prospecting efforts will boost your success rate. Search “score” to access every brand DailyVista has ever placed on the Vulnerable Account Index. Many...
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