How to Get the Most Out of Your Advertising, Marketing and Promotions Software

As with most things in life, when it comes to your marketing and advertising software, what you get out depends on what you put in. Knowing what you want to get out of your software platforms is the most effective way to make sure you actually get the software that’s right for you. Understand Your Clients’ Goals Know what you want to achieve with your marketing agency; software choices should be based on your/your clients’ goals. If the goal is greater engagement or reach over social for your clients, that’s going to dictate a different set of tools compared to driving new business for your agency. Some platforms offer solutions to help you meet several goals with one purchase. These can be effective, especially for agencies with an eye on expenditures, but non-specialist tools often lack the firepower needed to do a specialist’s job. There’s a reason Adobe PhotoShop and MicroSoft Paint don’t cost the same amount, and you’ll probably find the tools with the steeper learning curve are generally the more powerful. Data Storytelling They say what gets measured is what gets done. In most software that means getting familiar with the reporting dashboard it provides. For agencies, understanding the measures that are important for your clients is essential to selecting the right tool. Reporting has become so important over the last 20 years that most platforms are developed with meaningful reporting built in. Clients don’t want to hear about activities, they want bottom line results that justify the money they’re spending with your agency. Unless you have a data scientist or a team capable of interpreting data, intuitive...

Advantage You: How to Baseline Business Intelligence Tools

Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however, can prove to be a bit more challenging (think trying to take down Serena Williams or Andy Murray: Not an easy task!). We thought we’d break it down a bit, giving you the top four tips for finding your must-have sales resource. Human-verified data While a machine can serve you tennis balls to help up your game, one thing technology can’t do accurately is verify data for prospecting. The people checking the data in your business intelligence solution should understand how you’re going to use the information to ensure the data they gather is up to date and useful. Some providers data-scrape websites or social media communities for contact information. But if there’s no verification by actual humans, then the contact information you get could be out of date, inaccurate, or just wrong. Like strawberries and sour cream, or cucumber sandwiches in principle. Relationship mapping The ideal business database contact platform needs to break down the who’s who for you in a way that’s accurate, valuable, and easy to understand. You shouldn’t have to guess which agency and marketing contact is working with which brand. Bigger corporations often have multiple marketing divisions, each dealing with individual brands. Sometimes getting the contact information for the CMO of Nissan UK will be less helpful than getting the contact information for the SVP of marketing for the Nissan Micra team. Unless you’re looking for a conversation that ends with “you cannot be serious,” let your sales intelligence platform serve up something you...

Sales Intelligence Must-Haves to Find Decision Makers

Regardless of industry, sales intelligence resources provide background data on contacts, companies, and industries. The idea is that rather than spending hours researching and vetting contact information for decision makers – that may or may not prove fruitful – sales professionals can use these resources to easily access what they need. But do they actually work? The right sales intelligence tool for your company can turn prospects into leads faster, shorten your sales cycle, improve conversion rates, and free you up from the tedious stuff so you can focus on the meat of what you do – building relationships and closing deals. If you’re targeting national marketers and/or their agencies, there are specific features and functions that the highest-performing new business teams consider must-haves – in other words, the boxes that must be ticked to make it a worthy investment. In our 20+ years working alongside media, marketing, and agency new business teams, we’ve cultivated an acute understanding of what these particular groups need to succeed. After listening to our clients and conducting extensive research, from surveys and focus groups to beta tests and everything in between, these are the five must-haves our most successful clients tell us they need: 1) Human-Verified Data for Prospecting If meaningful sales intelligence could be scraped from the internet, it would be a brilliant investment to pay someone to write a script that could collect it for you. But the information needed to engage the right people at the right companies is not something that’s conspicuously floating around the web, or accurately crowd-sourced in any other way. That’s not to say that technology and...

UK Sales and Marketing Conferences in Q2

As Q1 comes to a close, budget priorities are beginning to take shape, and your colleagues are starting to put their summer holidays on the holiday calendar. But before the first cucumber sandwich is served at Wimbledon, there are a few sales and marketing conferences you might want to take a look at. Click the event banner to go to the conference or expo website.   Agency Acceleration Day serves marketing and communications agencies and professionals. In it’s fifth year, attendees can expect to hear from some of the UK’s fastest growing agencies and best-known brands. Industry experts will host workshops and speak on topics like: The Growing Pains And Pleasures Of The Marketing Agency For A Modern World What Does It Take To Be A Great Leader In Times Of Change? The Importance Of The Client To Growth   If you’re obsessed with SEO and SEM, the search marketing expo is where you should be (especially if you have FA Cup tickets and feel like staying in London through the weekend). This 2-day expo has a few foundation tracks on day one for attendees who want to focus on SEO, Paid Search, Analytics, Conversion & Reporting; and an SMX Advanced track for day two. Workshops and speaker topics will include:  Conversion Rates & The Law of Diminishing Astonishment Optimising Content For Voice Search & Virtual Assistants Taking Audience Targeting To The Next Level Spot-On Targeting With Location-Based Ads   The UK’s leading content marketing, social media and business growth conference comes to the beautiful, historic, Highland Tolbooth in central Edinburgh. TCMA began in 2014 as a small event, but...

UK Advertising, Branding, Creative and Design Agencies

Do you ever find yourself at an agency conference or seminar, thinking about going out and doing something less boring instead? Well, if that’s you, why don’t you check out this map of agencies that are near where you’re near, and visit them to introduce yourself. If you want to see if they’re an agency you want to work with, take a look at their profile during a free Winmo trial. If you’re a Winmo subscriber you can click on the link under each map pin to jump straight to the Winmo profile in question. With a Winmo subscription you can make sure you’re targeting the right agencies for your brand or company. Discover which agencies do what kind of work, and which clients they work with already (or used to). Get your no-strings Winmo...

Higher Education Opportunities Study Guide

Sit up straight and pay attention because there will be a test on this later. Since the first deadline for UCAS applications was last week, we thought now would be a good time to direct your attention to some opportunities that involve institutions of higher education. Consider this the York Notes version. University of Bath – PR Services | PR Agencies | Sponsorship https://dv.thelistonline.co.uk/hubnews/articles/26815 The University of Bath’s Sports Training Village hosts the British Modern Pentathlon Championships in 2017, though the venue has been the home of British Olympians for almost 20 years. The school has put work out for tender among public relations agencies and consultants to represent the University of Bath’s Department of Sports Development and Recreation, along with the Sports Training Village and the “TeamBath” brand, from summer 2017 to summer 2020. So whether you pronounce it to rhyme with “Kath” or you pronounce it wrong, you have until 2nd February to get your paperwork in order. Deadline: 2nd February University of Huddersfield – Media | Advertising | OOH | Broadcast https://dv.thelistonline.co.uk/hubnews/articles/26830 The Times’ named the University of Huddersfield Higher Education University of the Year in 2013, and in 2015 Prince Andrew became Chancellor. Now the West Yorkshire university is looking for an agency to handle its out of home advertising—on public transport vehicles and in stations and stops, along with roadside and social areas—and radio and broadcast advertising for the next three years. Deadline: 6th February University of Warwick – Creative | Design | Agency https://dv.thelistonline.co.uk/hubnews/articles/26825 The University of Warwick, best known to me as the first choice on my UCAS application which rejected me almost as soon as it...
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